Our Journey: REEL Fly Fishing was founded in February 2017 and officially launched its online store in March 2017. However, our journey began much earlier, with the development of our first prototype products and brand inception starting in 2015.

Experience and Expertise: With over 26 years of fly fishing experience, we’ve fished in diverse locations around the globe. This extensive experience has allowed us to observe and understand various conditions and techniques used by anglers worldwide.

Our Commitment: At REEL Fly Fishing, we draw on this rich background to design and offer products that cater to the needs of fly fishermen everywhere. Our gear reflects a deep understanding of fishing conditions and techniques, ensuring that you receive high-quality, innovative equipment tailored to enhance your fly fishing experience.

Our Physical Store

Opening and Expansion: We officially opened the doors to our physical store in 2022, providing a space where customers can experience firsthand what REEL Fly Fishing stands for. Since then, we’ve significantly expanded our offerings, including a diverse range of top-tier fly fishing brands, all within our well-stocked shop.

Experience REEL Fly Fishing: Our store allows you to see and feel the quality of our products, offering a hands-on experience that complements our online offerings. Whether you’re looking for the latest gear or want to explore our curated selection of premium brands, our physical location is designed to enhance your fly fishing experience.

Why REEL Fly Fishing Offers Better Prices:

Direct Manufacturer Relationships: At REEL Fly Fishing, we eliminate the middlemen involved in traditional retail. Instead of dealing with a complex chain of manufacturer, distributor, wholesaler, and retailer—each adding their own markup—we work directly with manufacturers. They produce the products based on our specifications, and we sell them directly to you.

How It Works:

1. Direct Production: We collaborate with manufacturers to create products tailored to our standards.
2. No Intermediaries: By cutting out distributors and wholesalers, and bypassing traditional retail markups, we keep costs down.
3. Lower Prices for You: The result is that you pay a fairer price, closer to the actual cost of production, without the added layers of markups.

Traditional Retail Model:

• Manufacturer: Creates the product.
• Distributor: Adds their markup.
• Wholesaler: Adds another markup.
• Retailer: Adds yet another markup.

Each step in this chain increases the final price you pay. By working directly with manufacturers, REEL Fly Fishing ensures you get the best possible price without the extra costs.

Benefits for You:

• Competitive Pricing: Enjoy significant savings due to reduced markups.
• Customized Products: Access products tailored to our specifications.
• Value for Money: Benefit from high-quality items at more affordable prices.

At REEL Fly Fishing, our direct approach means you get top-quality fly fishing gear at prices that reflect the true value of the product.

In addition to our online store, we have a fully stocked fly fishing showroom in Johannesburg, South Africa. You can make an appointment to view and purchase gear in person.

Passion for Fly Fishing: REEL Fly Fishing is proudly owned and operated by a dedicated fly fisherman. We are committed to delivering innovation, quality, and affordability in every product we offer.

Global Manufacturing Excellence: Our fly fishing gear is crafted by leading manufacturers worldwide, in facilities that also produce for high-end American and European brands. This ensures that our products meet the same rigorous standards of quality.

Direct-to-Customer Model: By eliminating intermediaries and working directly with manufacturers, we cut out extra markups and pass the savings directly to you. Our prices are significantly lower than traditional retailers, but our quality remains top-notch—and often exceeds expectations due to our use of modern materials and innovative approaches.

Quality and Value:

• No Middlemen: Our direct approach means better prices without sacrificing quality.
• Innovative Design: We leverage the latest materials and techniques to offer superior products.
• Transparent Value: Don’t be swayed by marketing hype. Many top-tier fly fishing brands rely on a few key manufacturers. We bring you the same high-quality products, often with enhancements.

At REEL Fly Fishing, our goal is to provide exceptional fly fishing gear that combines the best in innovation and quality with unbeatable value.

This version emphasizes your passion, the quality of manufacturing, and the benefits of your direct-to-customer approach while addressing common misconceptions about product origin and marketing.

Local Gauteng Delivery:

• Courier Guy: Overnight or same-day delivery to your door for R105.00. A waybill and tracking number will be provided once your order is booked.
• PostNet to PostNet: Delivery to a PostNet counter for R125.00.

Delivery Outside Gauteng:

• Courier Guy: Delivery to your door for R139.00.
• PostNet to PostNet: Delivery to a PostNet counter for R125.00.

International Shipping: We do offer international shipping. Please email us at reelflyfishingza@gmail.com for assistance with international orders before placing them.

Note: Courier prices are based on the costs from our courier partners. If you have any questions regarding delivery, feel free to contact us.

Thank you for your support!

At REEL Fly Fishing, delivery is a top priority, and we are dedicated to ensuring your order arrives swiftly. Here’s what you can expect:

• Local Gauteng Deliveries: Most orders are delivered overnight and should reach you by 11 am the next business day. If your order is captured early, we can even offer same-day delivery.
• Outlying Areas: Deliveries to outlying areas may take between 3 to 5 days.

Additional Shipping Options:

• PostNet Services: We offer shipping via PostNet for added convenience.
• International Shipping: Available at competitive rates. Please contact us for details and arrangements.

We take pride in our efficient delivery service and strive to provide a seamless experience for all our customers.

We are pleased to offer international shipping. Please contact us to obtain the most competitive shipping quote for delivering your order directly to you.

Shipping Providers: We use only priority shipping companies and do not use standard postal services to ensure timely and secure delivery.

Pricing and VAT Information

All prices at REEL Fly Fishing include VAT. When you receive your order confirmation, you will also receive a tax invoice that clearly details all VAT and taxes. We are VAT registered, ensuring transparency and compliance with tax regulations.

Your tax invoice will be attached to your order confirmation and sent to you via email. We are fully VAT registered and issue tax invoices for all orders.

Direct Bank Transfers or EFT:

• We accept direct bank transfers or EFT payments.

Online Payment:

• PayFast and iKhokha: For card transactions and instant EFT options, we use PayFast and iKhokha. Both platforms are fully secure and trusted by South Africa’s largest online retailers.

Cash upon collection of your order

Feel confident in our secure payment processes to ensure a safe and seamless transaction experience.

Enhanced Security: Online shopping is often more secure than retail shopping because only you handle your card or banking details. Our online platform ensures that your data is fully secured and protected.

Privacy Assurance: We are committed to your privacy and will never share your contact information with outside parties.

Trusted Payment Platform: We use the PayFast payment platform, which is highly secure and trusted by South Africa’s largest online retailers. PayFast employs robust security measures to safeguard your transactions.

Rest assured that your information is protected when shopping with us.

In-Store Collection: We also offer instore collection for all orders or walk in customers, as well as personal video calls should you be skeptical about any details or require technical questions answered. 

Order Processing

Order Confirmation: Once payment is received, we will immediately begin processing your order.

Processing Time: Orders are processed within one business day and prepared for shipping.

Communication: You will receive an email confirming your order, notifying you of any issues, and providing tracking information once your order is on its way.

Manufacturing and Innovation at REEL Fly Fishing

Global Manufacturing Expertise: At REEL Fly Fishing, we pride ourselves on sourcing and designing fly fishing products with the highest standards of quality. While many of our products are currently manufactured outside South Africa due to local capability constraints we still support local business and suppliers wherever possible. 

Precision Craftsmanship: Our fly fishing rods, for instance, are crafted in South Korea by a leading manufacturer renowned for their excellence. These rods are built to our exact specifications and designs, which are developed in-house in South Africa.

Innovative Designs:

• Owner-Driven Design: Most of our products are designed by our founder, reflecting a unique approach to incorporating innovative materials and cutting-edge designs.
• Top-Tier Manufacturers: We collaborate with premier manufacturers from around the world, including the USA, Pakistan, Europe, PRC (China), South Korea, Japan, and Spain. This global network ensures that our products meet the highest standards of quality and performance.

Commitment to Quality: Rest assured that we have thoroughly researched, selected, and tested the world’s best manufacturers to ensure that our products deliver exceptional value and performance. Our rigorous process guarantees that you receive fly fishing gear that meets our stringent standards and exceeds your expectations.

At REEL Fly Fishing, we are dedicated to providing you with the finest products through our innovative designs and global manufacturing partnerships.

We offer wholesale and resale agreements to fly fishing shops both nationally and internationally. Please contact us for more details on how to partner with us.

reelflyfishingza@gmail.com

We offer special discounts to experienced fly fishing guides and outfitters based on feedback, testing, and development agreements. Additionally, we provide tailored pricing structures to meet the needs of outfitters.

Returns and Warranty Policy

Factory Faults: REEL Fly Fishing stands by the quality of our products. If you encounter any factory faults, we will cover the cost of a replacement or refund. Please notify us of any issues within 14 days of purchase to ensure prompt resolution.

Standard Wear and Tear: Please note that standard wear and tear is not covered by our warranty or guarantee. However, we offer replacement parts based on customer needs to help you maintain your equipment.

Return Shipping: Customers are responsible for return shipping costs. Ensure that any faults are reported within 14 days of purchase to facilitate a smooth return process.

If you have any questions or need assistance with returns, please don’t hesitate to contact our customer service team.

We encourage you to use our hashtag #reelflyfishingza when sharing your fly fishing experiences with our products on social media. Additionally, please consider leaving us a rating on Facebook or Google Reviews. Your feedback helps us improve and serve you better.